Sprawl Out

JAMROCK TEES SPEAKS TO SPRAWL'S FRONTWOMAN
Kesi Gardner: Sprawl is a distinct brand for a number of reasons.
1. It is a limited edition brand only 250 of any one design is printed.

2. The quality of the material is astounding in comparison to the other brands. It is made from a cotton poly blend,very soft to the touch, has a little stretch to it and the fit is custom designed.

3. The sayings are funny, witty and great conversation starters, they are Jamaican inspired but can easily be universal concepts.

4. Nothing is printed, without people's opinions, people are allowed to submit ideas, designs and/or vote for their fave tee and once the vote is submitted, it is tallyed and it will determine which designs are printed. The Threadless concept.

How did the idea for Sprawl come to you?
Kesi Gardner: The idea for the Sprawl t-shirt line was spawned in 2001 3 days after graduating Pratt Institute,NY. After playing around with countless ideas, but no funds to bring them to light, I returned home to Jamaican in 2002 and took a job in Advertising.
One day, I was watching a coworker design his own line of t-shirts and selling them to friends and family. I thought, "What the hell!! If he could do it i could do it too".

That name Sprawl?
Kesi Gardner: The name Sprawl comes from the Jamaican term "Sprawl out".Take off the "out" and it's just left as "Sprawl", which is a noun and a verb. Sprawl means to "tek it easy", but also "skin out", get wild and have a great time.

Who wears a Sprawl Tee?
Kesi Gardner: Sprawl is a lifestyle brand. It's for people who don't take themselves (and sometimes others) too seriously. It's for people who like to lounge, relax and have a good time. The ideas are driven by the whole message-tee phenomenon but with a Jamaican appeal. The great thing about this brand, is the uniqueness of the messages and how they reasonate with urban youth.

How has Sprawl been doing?
Kesi Gardner: The line is very young, it was launched officially in December at the members only boutique Stanley & Empress on Slipe Rd.

And Sprawl in 6 months?
Kesi Gardner: Sprawl is looking in the next 6 months, to have its tshirts on the North Coast and West Coast in hotels and tourist oriented shops.Marketing towards spring breakers and other vacationers who would like a souvenirs of their experience in Jamaica. We have intentions to expand with a line for women called Sprawl lyn, which will include baby tees and tank tops and a line for kids called Sprawl b, which will include nighties and cotton dresses and short sets.

Top three ways in which Sprawl has made you proud?
Kesi Gardner: The top 3 acheivenments have been: The response from people in theinternational market, who are excited about the product. It is said to be on par with designer tees in the US and UK market.

Secondly, Sprawl is a sponsor of Tuesday Night Live at the Village Cafe. Just being associated to this event has brought alot of attention to the brand. Heavyhitters of the event who wear the brand, include Robert Collins the owner of Village Cafe, Katherine, sultry singer, Cezar neo-soul performer, Wayne McGregor guitarist and Mystic Urchin himself.

There was a write up in the Gleaner, October 6, 2006. which showcased
Sprawl and the blog. The blog is important as it allows the viewer to
vote for their favorite tshirt and that determines which design will
be printed.
www.sprawltees.blogspot.com