THIS JUST OUT - NOTCHILOUS

Kingston - What do you so when a woman comes up to you in Burger King on an early Saturday morning, hands you a card and stickers, and makes a pitch for her tshirt company that sells only on the web and will deliver to your door? You check out the site.notchilous.com

The tshirt company offers a limited edition, limited colours, limited sizes concept- they sell only 51 tshirts of a single design then retire it.


JAMROCK TEES Interview:
Notchilous Team: The Muffin Man - Designer and printer, Rachel Eaton - Managing director and guerilla marketer, Stephanie Lords - Fashion Director, Teri-Anne Beecham - Sales Coordinator.

Team representative.


That name?
Rachel: Notchilous came from out of the 80's and was a word used to describe a don.Slangs such as Top Notch, Toppanaris and the more recent term toppa top have all come out of it. Therefore Notchilous means when you are the best at what you do.

When did Notchilous begin?
Rachel: We got the name NOTCHILOUS registered in December 2005. We actually started printing in October 2006 and the t-shirts became available online in November 2006.

Who do you want to wear your tees?
Rachel: Our buyers are those who are not afraid to express themselves through their tees.For example, a customer bought a tee that said "Will cause Diabetes." because he said he was too sweet, so he had to buy that tee. We print statements that you would love to say but can't, so we say it for you. Our ustomers are simply people who love to wear a good t-shirt and that ranges from teeni bopers to grandparents.

Future Plans?
Rachel:Our plans for 2007 is to expand and to continue bringing art to t-shirts and keeping it exclusive just for you. We will continue to print only a limited amount of each design to prevent "one bag of people with the same t-shirt." "It's not just a t-shirt thing it's a lifestyle." And everyone knows we are 100% Jamaican!!